The gap between your
data and the real world

And why product digitization
is the only way to bridge it

Digital transformation is the most
overhyped yet underrated opportunity
for businesses today.

With better data, you’ll
make smarter moves.

With digital applications, you’ll
deliver better customer experiences.

And with digital processes, you’ll
accelerate your operations.

It’s a compelling vision.
But if you’re in a business that
sells physical products, you’d
be right to be skeptical about it.

Because it all hinges
on one assumption…

That the data on your screens
matches what’s happening
in the real world.

The trouble is, in practice,
the digital and real worlds
are still miles apart.

You may be using way more
data than you used to.
But your physical products
are still fundamentally divorced
from your digital systems.

Most of the data you have on
them is collected infrequently,
in batches and manually.

And some of the most important
moments in your supply chain
and customers’ experience still
happen in an offline black hole.

The result: pockets of usable insight.
And a whole lot of blind spots in between.

This is the gap between
your data and the real world.
And it is your single biggest
obstacle to digitization.

It’s why you can’t see the real
inefficiencies and waste
your operations.

It’s why fraud and counterfeiting
are still rampant
, stealing hundreds
of billions of dollars1,2, away from
brands, retailers and manufacturers.

1 Counterfeit goods worth a quarter of a trillion pounds a year, The Telegraph, 2015
2 Global cost of counterfeiting is $1.8 trillion, IP Frontline, 2015

And it’s why you still struggle
to tie offline sales and post-sale
customer experiences
back to
your digital marketing efforts.

Here’s the thing.
Your operations are the beating
heart of your enterprise. And your
products are your lifeblood.

If you’re going to digitize
your business, you need to start
by digitizing your products.

You need to turn your
products into platforms.

That means connecting
them to the Internet.

But it doesn’t mean you need
to fundamentally reinvent them
into whirring, buzzing, thinking
digital things. On the contrary.

All you need to do is take the products
you make and move and count and sell
today. And make them just smart enough
to tell you what they are, where they
are and how they’re doing.

We call them living products. Products that
can give you a new kind of data. Data that:

  1. Uniquely identifies individual
    products wherever they are.
  2. Shows you what’s happening offline.
  3. Seamlessly connects to your
    existing digital systems.

This is about data that shows you how
your products move through your
operation and how your customers use
your products once they have them.

This is living product data.

It’s a big idea. But you might
be wondering whether any
of this is even possible.

So here’s the best part – the RFID
technology needed to do this is mature,
commoditized and versatile. Doing this
is quick, inexpensive and scalable.

Even better, it’s already been
implemented at massive scale
in everything from retail hang
tags to car keys to passports.

So this isn’t just possible.
It’s practical.

Make no mistake – this is big.

This is the Internet of your things.

And it opens up some
massive opportunities.

You can see how and when
your products move through
their whole lifecycle, gaining
real-world insights into your
operations and consumers.

You can give employees, customs
officials and consumers the ability
to authenticate your products.
At the tap of a smartphone.


And you can deliver dynamic,
exclusive and personalized
customer experiences both at
and after the point of sale.
At the tap of a smartphone.

Digitization is a strategic
leap forward for businesses.

But product digitization is the only
way to bridge the gap between your
digital future and physical present.

It’s how you fundamentally reinvent
your business without fundamentally
reinventing your products.

It’s how you make
the vision of digital
transformation real.

We’re Smartrac.

And we digitize your products
so you can digitize your business.

With Smart Cosmos we capture and
manage your living product data so
you can use it in your applications.

So if you’re serious about digitization,
innovative customer experiences and
real-world analytics, we should talk.

Implementing the Internet of your things

Having a vision of product digitization is one
thing. Actually implementing it is another.
The good news is that there’s an efficient,
logical way to do this. And we’ve written
all about that process.

Read our implementation guide to find out
how to digitize your products.



How living product data unleashes the Internet of Things for product-driven companies

Digital transformation presents a compelling vision. It’s why companies that deal with physical products have adopted so much technology – to better manage their operations and improve customer experiences.

The problem is there’s still a massive gap between what happens in the real world and what’s accessible through the digital world.

And the only way to bridge that gap is with living product data.

This is the Internet of your things.